Video content isn't the big scary monster.

Producing it is a lot like any other kind of content, just with its own features.

I remember my first encounter with the camera like it was yesterday.

The excitement of imprinting a story on film and then slicing it up to create a beautiful flow of moving images is something I carry with me when I work on my clients’ projects until today.

My mission with PeachyPixx is simple – to make video production something that is welcoming and not as intimidating as people make it sound.

I want all business owners to understand the power that video content has on growing their business.

Let me share with you a story.

I have a marketing friend.

She recently produced a piece of video content as part of her marketing strategy for the first time.

How do you think she felt? Excited? Inspired? Enthusiastic?

Nope.

Well, she was feeling all of those a little bit, but mostly she was feeling scared & overwhelmed.

Even though she's an experienced and talented marketer, she froze at the thought of video. She simply didn't know where to begin.

Sound familiar? This isn't an isolated case. It's more common than you might think.

In fact, you might even have experienced it yourself.

In this newsletter, allow me to guide you through a 2-step process, with tips, so you can stop feeling scared and start feeling empowered when creating video.

#1 : Solidify your Objectives

First things first. Everything begins with your ultimate goal for your video content.

Whether you want to use video to raise awareness of your brand or lead generation, you need to decide on SMART video objectives.

Make sure your objectives are:

  • Specific

  • Measurable

  • Achievable

  • Relevant

  • Time-bound

If you're struggling to define what you want to achieve with video content, try thinking about problems in your business that could be solved with video.

#2 : Decide on Your Core Message

With your end goal in mind: what action does your audience need to take to take action?

Fundamentally:

  • What do you want your audience to do after watching your video?

  • What do you want them to think?

  • How do you want them to feel?

For example, if your objective for your video content is to increase sign-ups to a free trial, you'll want your audience to... sign up to that free trial after watching. You might want them to feel excited, and to think that your service will help them to organise their busy schedule.

So the core message of your video might be: our service helps you to organise your busy schedule quickly and on the go.

Sometimes you'll need multiple messages in your video, but try to keep them to no more than three. The more messages your video content contains, the higher the risk of confusing your audience.

Before you go, here are my last tips on making video production as smooth as possible:

  • Be organised. Do your research. If you want to use your logo in the video, get a high resolution ready to save rushing around at the last minute.

  • Remember that you don’t have to be perfect. Don't spend time endless revisions. Create a video that you're happy with and that fulfils your objectives, and then let it loose!

  • Keep learning and trying new things. The only way anyone becomes an expert in video is through practice and experience.

Stick around and do share about PeachyPicks with your friends and contacts. After all, sharing is caring!

Schedule a chat with me if you need to know more about how you can level up your business with video content and I will be happy to share.


Free checklist for you:

I have put together a checklist of things on how you can plan your next video content.

Download yours now: How to Plan Your Video Content Checklist


I am excited to share that I am working with like-minded entrepreneurs and we are working together on an Instagram Content Marketing Starter Pack bundle.

My webinar on how you can edit like a pro will be part of this bundle, too.

We are opening a pre-order for this, and for those who purchase it earlier will get more added bonuses!

Do follow us on our Instagram handle to get first dip on the launch:
@peachypixx
@thefreelancersacademy
@minimarketinghacks
@lookeesan
@15bigdreams
@sebati.sg
@poisedcreative


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Have any feedback or suggestions for video tips? Drop me an email anytime.


Video content resources:

Follow PeachyPixx on Instagram

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