Setting the Structure of your Videos

Successful videos rely on more than just creativity – video structure is key, too.

I’m not going to lie. When I first created my YouTube channel, I did not do my research on my target audience. At first, I wanted to share about videography, fitness, and travelling.

And then I realised I am not a fully certified fitness instructor or a travel vlogger.

I went back to my drawing board and decided I should just stick to videography because that is my passion and also business. Solopreneurs and small business owners do come up to me asking me questions like..

“How to be comfortable in front of camera"

“What are some the proper gear to do a great video"

“How to edit video on phone”

.. to list a few.

Today, I am sharing my 3-step process that I swear by to create dynamic videos that drive massive sales.

Structure #1 : Research your Target Audience

Get to know your target audience and gaining an understanding of their wants, needs and pain points.

Some of the questions you can ask yourself:

  • How old are they? It doesn’t need to be a specific number. An age range is best (e.g 35 to 45 years old).

  • Are they primarily male or female?

  • How is your product or service solving their problem?

Structure #2 : Plan it Out

When you develop the idea for your video, you can use the key insights that came out of the research structure stage to make sure your concept fits perfectly.

  • Choose the right type of video (e.g. product demo videos, announcement videos, brand videos, explainer videos)

  • Is the concept interesting?

  • Can you produce the video by yourself?

Structure #3 : You’re on your Way to a Success Video

Once you've done the background work and developed a concept for your video, it's time to come up with a good story that will grab people’s attention and keep them curious enough to sit through your entire video.

  • Create the hook

  • Pose a problem

  • Showcase the solution

  • Ask for action

I would say short and crispy.

That’s the point.

Leave out the jargons other video creators throw into the mix.


  • Keep your videos between 3 – 5 minutes

  • Get right to the point and front-load the value

If you’re uploading your videos on YouTube, these short videos won’t land you much monetization on the platform.

But, monetization is not the point — these videos are about saying out brand value and driving viewers to your site to buy products or engage services.

Now with these 3-step process, you’d know your video’s purpose, developed your concept and ready to create your first video.

Next week, I will go into the video production steps; how to film engaging video content.

Stick around and do share about PeachyPicks with your friends and contacts. After all, sharing is caring!

Schedule a chat with me if you need to know more about crafting great topics for your next video content and I will be happy to share.

Free checklist for you:

I have put together a checklist of things to consider before you launch your new video. This includes best practices and considerations that will help you get your video off the ground faster and more effectively.

Download yours now: Pre-Launch Video Checklist

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Have any feedback or suggestions for video tips? Drop me an email anytime.

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