As much as you want to create more videos to reach out to your ideal customers, it is more important to maximise the ways in which you use video content for the best results.
I share my go-to cheat sheet on my Instagram and I will go in-depth on how to create your first business introduction video. What you should include? How long your video should be?
Meantime, save this go-to cheat sheet for your reference later.
Ok, let’s get into it.
An intro video is exactly what it sounds like, a short, direct, introductory video that tells the viewer everything they need to know about your product/service and business while also setting the tone for your brand and the rest of your content.
With intro video, not only you can embed it on your website, you can also publish it across other social media platforms.
However, how can you create an intro video that will captivate your visitors, inspire them to connect with you, or even drive them to make a purchase?
You need a plan to ensure you’re evoking emotions such as trust, confidence, and curiosity to make your story come alive in your intro video.
With that in mind, here are four tips for crafting an introduction video that generates leads and builds a connection with your audience.
#1 Make sure you have a goal/purpose
Don’t create a video just to have a video. If your video is boring and provides no value to those watching it, what’s the point?
Your video has to have a goal/purpose. What do you want it to do? What are you trying to communicate?
Intro videos must have a target objective of awareness, education, and persuasion. An intro video is a way for your audience to explain your organization beyond just written words. It gives your audience an opportunity to better experience your brand and understand if it can help them truly solve your pain points and achieve your goals.
#2 Keep it short and to the point
Your audience will determine whether to watch your video based on two things; your thumbnail and the video length.
So, in order to maximize the impact your intro video, be sure to keep it short between two and three minute long.
If it needs to be longer than three minutes, be sure to say out the most important information first upfront.
#3 Humanize Your Brand
Intro videos are a great way to humanize your brand, show personality, and share what it’s really like to do work with your company.
Just be you -- even if you’re a little quirky. It makes it easier for your audience to relate to and connect with a company that shows personality than one is cold and professional.
#4 End Your Video with a Call-to-Action
You could have the best introductory video that was ever created, but it won’t matter if you’re not telling your visitors what to do next. Don’t leave them hanging.
Do you want them to subscribe to your blog, request a quote or consultation?
No matter what type of action you what them to perform, make sure that it’s clearly stated at the end of the video. (You can also consider including an actual button CTA or embedded form.)
You have now learned about the key points of a good intro video for your business.
If you still feel that you’re unable to create an intro, consider hiring the services of a professional in this area.
Did you like these tips and would like to see more content about videos? Drop in the comment section of this issue.
PS: If you like today’s issue and want to support my content? Buy me a cup of hot choc, maybe?
Resources for you:
I am launching some of my entry-level short courses that you can consider.
These bite-size courses are great ways that you can learn how to create video content in your own comfortable place.
Who are these courses good for?
Business owners who are enthusiastic about trying different content types
Fempreneurs and coaches who want to use video to educate and empower
Anyone who wants to grow their social media profiles through video content
There will be a list of do-it-yourself guides and tutorials that are upcoming. Join the waiting list if you’re interested to be the first to receive news of the launch.
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